Funzing | Neuroscience of Healthy Eating | 16.06.18

The hard part about healthy eating isn’t knowing what to eat – it’s actually eating it. But why is it so hard to stick to a healthy diet?

The answer becomes clear as soon as we recognize that the environment that we live in today is dramatically different from the environment that we evolved in. Our ancestors lived in a world in which food was scarce, so their chances of survival were improved by genes that encouraged them to be constantly active in search of food, and made them highly sensitive to environmental cues that suggested the possibility of obtaining it.

But now, in the span of just a few decades, we have become inundated by processed foods, along with advertisements that are designed to trigger cravings for them. The genes that served our ancestors so well have now become a serious disadvantage because our modern environment has been engineered to exploit them.

In this talk, Dr. Nicholas Lesica will provide an overview of the neuroscience of eating – including the brain systems that control taste, hunger, pleasure, decision making, and stress. Once you understand how your brain controls your eating decisions, it will become obvious that willpower-based approaches will never work, and that the only way to reliably stick to a healthy diet is to take control of your local environment to eliminate the cues that trigger unplanned snacking, overeating at planned meals, and the consumption of processed foods in general.

Please find the link to our confirmed Talk (Tickets) & FB Event.